Oynaya Oynaya Project

We believe that every child has the right to play and to grow through play.

We aim to support children’s cognitive, emotional, physical, and social development. In its initial phase, the project focuses on children in earthquake-affected regions, placing particular emphasis on their right to play and supporting their access to educational board games developed by AÇEV experts to contribute to their overall development through the “Oynaya Oynaya” project, developed in collaboration with our personal wash brand Duru and AÇEV – Mother and Child Education Foundation.

The project was launched at the AÇEV Child and Family Center in Adıyaman. During the launch, we witnessed together the healing power of play.

We regard play environments as a fundamental right in children’s development rather than a privilege. This belief shapes our efforts to create spaces where every child can play freely, imagine, and grow. We value today while taking pride in being part of projects that invest in children’s futures.